Category: Message Development

The Communications Equation is an end-to-end sequence that shows how communications actually works, step by step. It’s the best tool by far to determine how your communications should work, and

Communications has been my entire career. Most of that time was me doing the communicating, but likely as much time was spent writing messages for someone else to say. To

Many moons ago, tips for improving on-camera appearances were exclusive to people giving media interviews. But thanks to new technologies – hello YouTube, Zoom, podcasts and the like – many

This post is #6 in a longer series of articles based on a presentation I gave to the Public Relations Insitute of Australia on “How To Make Your Audience Listen Better.” The Introduction to

This post is #6 in a longer series of articles based on a presentation I gave to the Public Relations Insitute of Australia on “How To Make Your Audience Listen Better.” The Introduction to

From an earlier post –  – I’m adding more detail on how to prepare a presentation in six questions. Notice the word prepare. Many people will find that an unprepared mind will

At a client workshop in Seoul (see picture right, many moons ago), I had 14 mid-level managers who were part of a Top Talent group of excellence. Of the six

The Message House Explanation Download It’s one of the oldest rules in communications, simply known as The Rule of 3s. In 1956, psychologist George Miller at Princeton University concluded from

This post is #2 in a longer series of articles based on a presentation I gave to the Public Relations Insitute of Australia on “How To Make Your Audience Listen Better.” The Introduction

This post is #1 in a longer series of articles based on a presentation I gave to the Public Relations Insitute of Australia on “How To Make Your Audience Listen Better.” The