Tag: psychographics

Uncover a True Insight is Post #3 in a series from a presentation entitled 11 Great Creative Slip-Ups:  The Most Common Mistakes in Brainstorming. The introduction to the series begins here. The

This is part 2 of Demographics and Psychographics.  Jump to Part 1 Values are the deeply rooted principles or standards which are universally accepted among the target audience. They explicitly

Jump to a Profile Example Defining the target audience falls into two types of statistical data: Demographics Psychographics, including Both are valuable ways of understanding a specific audience and conducive

One of the first steps in defining, examining and understanding all potential target audiences in advance of a strategy meeting or brainstorm is to organise them into their spheres of