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Andy Eklund

Training in Business, Communications and Creativity

Wrapping Up A Brainstorm (Amplify)

0
  • by Andy Eklund
  • in Brainstorm Techniques, Games, Exercises and Icebreakers · Good Advice · Wrapping Up A Brainstorm
  • — 17 Nov, 2009

Flipchart One of the important phases of wrapping up a brainstorm to an efficient close is “amplifying” the average, mediocre and half-ideas together, to create a better idea.

First, clean-up the flipchart pages.

  • Ask the group to help bring order to the flipchart pages.
  • Quickly review and fill in any words left out when writing the ideas down on flipcharts.
  • Remove unneeded flipchart pages.
  • Go through all pages, and circle or highlight the 3-5 words which encapsulate the concept behind the core ideas, good or bad. I prefer to use an entirely separate colour or a bright highlighter to visually separate the core ideas from the messy notes.

Next, look for …

  • Any repeating ideas. Link these ideas using your pen or highlighter.
  • Ways to combine or connect unrelated ideas to form more complete or whole ideas.
  • Ideas which need to be brainstormed further, researched or tested.
  • Any Big Ideas, or provocative ideas which warrant more attention.

Finally, select the best ideas.

  • Distribute the creative criteria to the brainstorm participants.
  • Give everyone a few plastic stickers – purchased from an office supply store – and ask them to judiciously select only those ideas which fit the criteria. People should have 3-4 dots in a small brainstorms, or 5-6 for large ones.
  • Once finished, look in order at the ideas with the most dots for further discussion.

On a related note, read this great post here from John Armato at Fleischman-Hillard on “flip chart management.”

The other aspects of wrapping up a brainstorm are Clarify and Verify.

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Tags: amplifyclarifycreative churncreative criteriaFleischman-Hillardflipchart managementJohn Armatoverify

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