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Vision Mission and Values Workshop

One way that successful leaders convey the direction of an organisation is through three components:  an inspiring vision, a clear mission, and defined values which explicitly state how people must behave. By crafting specific statements, and communicating these to the team or organisation, leadership teams can ensure the organisation is best prepared to achieve its business objectives.

The Vision Mission and Values Workshop is designed to facilitate senior leadership team members in a focused setting to determine these essential statements, often in tandem with crafting the organization’s strategy.

Suggested Participants

Senior leaders of any type of organisation, from established companies who want to refocus its direction to newly established companies who want to  define its vision strategy from the beginning.

Workshop Outcomes

Using a variety of tools and examples of statements from different companies and industries around the world, the workshop will produce a


An increasing number of organizations for whom we are facilitating brand positioning workshops are asking us to facilitate organization mission, vision and values workshops as well. It makes sense, especially for organizations for which the brand exists at the organizational level.  For those organizations, crafting brand strategy is closely aligned with crafting organizational strategy.

It makes sense to craft organization mission, vision and values and brand essence, promise, personality and archetype in concert with one another. Here is an overview of each:

realizing an attractive and aspirational Three generalision Statements and Mission Statements are the inspiring words chosen by successful leaders to clearly and concisely convey the direction of the organization. By crafting a clear mission statement and vision statement, you can powerfully communicate your intentions and motivate your team or organization to realize an attractive and inspiring common vision of the future.

“Mission Statements” and “Vision Statements” do two distinctly different jobs.

A Mission Statement defines the organization’s purpose and primary objectives. Its prime function is internal – to define the key measure or measures of the organization’s success – and its prime audience is the leadership team and stockholders.

Vision Statements also define the organizations purpose, but this time they do so in terms of the organization’s values rather than bottom line measures (values are guiding beliefs about how things should be done.) The vision statement communicates both the purpose and values of the organization. For employees, it gives direction about how they are expected to behave and inspires them to give their best. Shared with customers, it shapes customers’ understanding of why they should work with the organization.



Our Vision: What we seek to become
Our vision is to be viewed as the best specialty chemical company in the world.

Our Mission: Why we are here
We satisfy our customers by delivering results through quality chemical products and services. Our desire to grow drives our passion to win in the marketplace. With a unified, low-cost operating structure, we’ll remain competitive across every business and in every geographic region.

Our Values: Who we are
● We act with integrity and honesty.
● We focus on customer and shareholder success and compete to win.
● We recognize each person for the difference he or she makes.
● We drive innovation and results by understanding the market and its opportunities.
● We are committed to the values of responsibility, sustainability and transparency.
● We create safe and health-conscious work environments, require compliance and embrace environmental stewardship.

Our Operating Principles: How we work

– See more at:


The Blake Project facilitate’s organization mission, vision and values in one full-day workshop and brand essence, promise, personality and archetype in another full-day workshop. Both workshops are preceded by online surveys of target audiences and key stakeholders.

Organizations that carefully decide on and craft these components are much more likely to align employees in support of organization’s mission and vision and transform them into advocates for the brand. They are also much more likely to succeed in the marketplace.

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Vision Mission and Values Workshop