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Tag: creativity

The Value of Creativity, At Last

Did you hear that cry of vindication? You should have. Thousands of consultants worldwide threw their hats in the air as a new global survey found that the most important
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Winning New Business

The process of winning new business is often time-consuming, elaborate and political. Part of the reason why it’s this way is because the client makes it more difficult than necessary,
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Responding to Negativity (They Say, You Say)

Although negativity most often affects the brainstorming part of the creative process, it’s equally destructive in the last stage – the merchandising phase – when you’re packaging and selling the
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Why Are We Negative?

This is a three part series on negativity and creativity.  Go here for Part 1: Negativity vs. Creativity or Part 3: Can You Switch Off Your Negativity?. This isn’t a scientific answer, but
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Negativity vs. Creativity

This is a three part series on negativity and creativity.  Go here for Part 2: Why Are We Negative? or Part 3: Can You Switch Off Your Negativity?. Outside of house plants, is
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Selling Ideas, Part 2

When selling ideas, there’s five rules to follow (more or less in order) to ensure your concepts are given the attention they deserve as you move from brainstorming to implementation.
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Finishing a Brainstorm: Overview

There’s more to finishing a brainstorm than simply calling the meeting to an end. The last 15-20 minutes should be devoted to wrapping up a brainstorm in three steps. Clarify
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Creative Criteria

Before you go into a brainstorm of any type, you should ask yourself an important question:  what ‘creative criteria’ are you going to use to choose the best idea? Unlike
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Creative Churn

Without agreement on specific creative criteria, the r++epetitive ailment of creative churn sets in. For whatever reason, the brainstorm host or client dismisses the first set of ideas without explanation
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Brainwriting

Brainwriting is a variation on traditional brainstorm techniques. It begins with people writing their ideas down on paper in front of them before sharing them aloud. Even better, it can
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