Winning New Business
The process of winning new business is often time-consuming, elaborate and political. Part of the reason why it’s this way is because the client makes it more difficult than necessary,[…]
Tagged: creativity
-
Responding to Negativity (They Say, You Say)
Although negativity most often affects the brainstorming part of the creative process, it’s equally destructive in the last stage – the merchandising phase – when you’re packaging and selling the[…]
-
Why Are We Negative? (Part 2)
This is a three part series on negativity and creativity. Go here for Part 1: Negativity vs. Creativity or Part 3: Can You Switch Off Your Negativity?. This isn’t a scientific answer, but[…]
Negativity vs. Creativity (Part 1)
This is a three part series on negativity and creativity. Go here for Part 2: Why Are We Negative? or Part 3: Can You Switch Off Your Negativity?. Outside of house plants, is[…]
-
Selling Ideas, Part 2
When selling ideas, there’s five rules to follow (more or less in order) to ensure your concepts are given the attention they deserve as you move from brainstorming to implementation.[…]
Finishing a Brainstorm: Overview
There’s more to finishing a brainstorm than simply calling the meeting to an end. The last 15-20 minutes should be devoted to wrapping up a brainstorm in three parallel steps. […]
