What If They Say It’s Not Creative?
In the last post (here), I listed the five most common responses I get when presenting idea – but left out the most difficult client response to answer: “That’s not[…]
Tagged: creative thinking
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Responding to Negativity (They Say, You Say)
Although negativity most often affects the brainstorming part of the creative process, it’s equally destructive in the last stage – the merchandising phase – when you’re packaging and selling the[…]
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Why Are We Negative? (Part 2)
This is a three part series on negativity and creativity. Go here for Part 1: Negativity vs. Creativity or Part 3: Can You Switch Off Your Negativity?. This isn’t a scientific answer, but[…]
Negativity vs. Creativity (Part 1)
This is a three part series on negativity and creativity. Go here for Part 2: Why Are We Negative? or Part 3: Can You Switch Off Your Negativity?. Outside of house plants, is[…]
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Finishing a Brainstorm: Overview
There’s more to finishing a brainstorm than simply calling the meeting to an end. The last 15-20 minutes should be devoted to wrapping up a brainstorm in three parallel steps. […]
Finishing a Brainstorm, Part 1 Clarify
When finishing a brainstorm, it’s important to clarify: what creative criteria are you using to select your best ideas? Here are examples of suggested creative criteria to use when selecting[…]
