To understand how people were creative at work, I spent time watching and interviewing clients and colleagues approach a typical assignment. It was fascinating because everyone used a different system,
In the last post (here), I listed the five most common responses I get when presenting idea – but left out the most difficult client response to answer: “That’s not
Although negativity most often affects the brainstorming part of the creative process, it’s equally destructive in the last stage – the merchandising phase – when you’re packaging and selling the
This is a three part series on negativity and creativity. Go here for Part 1: Negativity vs. Creativity or Part 3: Can You Switch Off Your Negativity?. This isn’t a scientific answer, but
This is a three part series on negativity and creativity. Go here for Part 2: Why Are We Negative? or Part 3: Can You Switch Off Your Negativity?. Outside of house plants, is
There’s more to finishing a brainstorm than simply calling the meeting to an end. The last 15-20 minutes should be devoted to wrapping up a brainstorm in three steps. Clarify
Before you go into a brainstorm of any type, you should ask yourself an important question: what ‘creative criteria’ are you going to use to choose the best idea? Unlike
I love a good brainstorm – properly conducted, of course – but at the same time, there are definitely times when you should not have a brainstorm. Like any business
Brainwriting is a variation on traditional brainstorm techniques. It begins with people writing their ideas down on paper in front of them before sharing them aloud. Even better, it can
Like a good party, it’s important creating the right brainstorm atmosphere. It’s more than just the room itself. In his book Creative Thinking in the Decision and Management Sciences, James