Key Principles of Good Communications1
A client whom I’ve worked many times over the years asked if I had a list of key principles of good communications.
Maybe they aren’t principles per se, as much as they’re simply things to consider before giving a presentation.
My Key Principles of Good Communications
- You’re the least important person in the conversation.
- Have a clear purpose of why you are speaking.
- Know what’s going on around you. Don’t avoid the obvious.
- Know as much as possible about the audience, particularly their mindset.
- “Know what you say” – not “Say what you know.” (In other words, prioritise your messages.)
- Be explicit about what you want the audience to do.
- Be concise, succinct and simple (but not simplistic).
- State an opinion. (Or, be prepared to state an opinion if asked.)
- Don’t do anything to tarnish your reputation.
- Be passionate and enthusiastic about your presentation.
Any others to add? Please add your comments below.
A number of your points echo the mindset behind the copywriting courses I’m currently taking, particularly the demand for specific, 100% relevancy to the client and/or reader.
I’m making at least a partial transition away from translating, which is becoming more and more about technology and less and less about linguistic solutions from “creative humans”.
So I’m taking online courses to prepare for new (ad)ventures in copywriting for non-profits.
Wish me luck! And all the best from chilly & wet Salzburg!