Key Principles of Good Communications

A client whom I’ve worked many times over the years asked if I had a list of key principles of good communications.

Maybe they aren’t principles per se, as much as they’re simply things to consider before giving a presentation.

My Key Principles of Good Communications

1. You’re the least important person in the conversation.
2. Have a clear purpose of why you are speaking.
3. Know what’s going on around you. Don’t avoid the obvious.
4. Know as much as possible about the audience, particularly their mindset.
5. “Know what you say” – not “Say what you know.”  (In other words, prioritise your messages.)
6. Be explicit about what you want the audience to do.
7. Be concise, succinct and simple (but not simplistic).
8. State an opinion. (Or, be prepared to state an opinion if asked.)
9. Don’t do anything to tarnish your reputation.
10. Be passionate and enthusiastic about your presentation.

Any others to add?  Please add your comments below.