A client whom I’ve worked many times over the years asked if I had a list of key principles of good communications.
Maybe they aren’t principles per se, as much as they’re simply things to consider before giving a presentation.
My Key Principles of Good Communications
- You’re the least important person in the conversation.
- Have a clear purpose of why you are speaking.
- Know what’s going on around you. Don’t avoid the obvious.
- Know as much as possible about the audience, particularly their mindset.
- “Know what you say” – not “Say what you know.” (In other words, prioritise your messages.)
- Be explicit about what you want the audience to do.
- Be concise, succinct and simple (but not simplistic).
- State an opinion. (Or, be prepared to state an opinion if asked.)
- Don’t do anything to tarnish your reputation.
- Be passionate and enthusiastic about your presentation.
Any others to add? Please add your comments below.