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Andy Eklund

Training for Business, Communications and Creativity

Message Workshop

0
  • by Andy Eklund
  • in Featured Workshops · Media Relations · Message Development
  • — 1 Feb, 2013

Messages

A message workshop helps people from different departments come together to discuss, debate and agree-upon messages to deliver in communications initiatives, particularly for media relations and internal communications campaigns. All too often, these types of workshops tilt toward the most vocal of participants, or grow paralysed because it turns into a detailed writing exercise. Instead, this workshop uses a variety of small team exercises to lift concepts and potential messages to the surface, so the team democratically can choose the best and most appropriate messages.

Suggested Participants

Anyone with knowledge, experience or expertise of the topic, particularly those who are fluent with ideas and concepts they want conveyed in the campaign, no matter the audience. Team members may come from any of the following areas:

  • Senior management
  • Marketing
  • Sales
  • Medical education
  • Product support
  • Operations and logistics
  • Research and development
  • Legal
  • Human resources
  • Procurement

Workshop Outcomes

Starting with a review of the message house tool as a basic format and construct, the workshop uses any of the following elements to reach concensus:

  • Group discussion
  • Small group brainstorms to define the potential areas for messages
  • Solo brainwriting exercises

The goal is to come away with a good working draft of the messages, which the communications or marketing teams take away and hone into deliverable messages by the campaign spokespeople. This workshop might lead eventually to Media Spokesperson Training.

Workshop Details

There is no maximum number of participants, as the workshop often requires a large group of knowledgable people to start the discussion and debate. Most workshops range from 6 to 16 people. Agendas and length vary from 2 to 4 hours.

For More Information

Please use the form below to contact me for more information about the workshop, to discuss how it might conducted or adapted to suit your participants, or to receive more detailed information, such as a sample agenda or initial estimate. You might also check out my page on Engagement Logistics.

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  • Home
  • About
    • Biography
    • Clients
  • Workshops
    • Introduction
    • Training Philosophy
    • Featured Workshops
    • Brainstorming
    • Workshop Facilitation
  • Best Tools & Instructions
  • Topics by Category (A-K)
    • Analytical and Critical Thinking
    • Books, Videos and Other Resources
    • Brainstorm Techniques
      • Common Mistakes in Brainstorming
      • Finishing a Brainstorm
    • Business Writing
    • Change Management
    • Communications
    • Conflict Resolution
    • Creativity
      • Creative Process
      • Creative Self-Help
      • Innovation
      • Inventors & Their Inventions
      • Left Brain-Right Brain
      • Negativity
      • Selling Ideas
      • Understanding the Audience
    • Curiosity
    • Definitions
    • Design Thinking
      • Reframing
    • Empathy
    • Evaluation & Feedback
    • Facilitation
      • Event Management
    • Featured Posts
    • Intuition
    • Issues and Crisis Management
    • Just For Fun
  • Topics by Category (L-Z)
    • Leadership Communications
    • Listening
    • Media Relations
    • Message Development
    • Negotiation Skills
    • Other People’s Words
    • Questioning
    • Presentation Skills
      • PowerPoint
      • Storytelling
    • Research
    • Problem Solving
    • Strategic Thinking
    • Public Relations
      • New Business
    • Team Dynamics
    • Time Management
    • Training and Personal Development
  • Client Sign-In
  • Contact

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