A message workshop helps people come together to discuss, debate and agree upon their messages to deliver in communications initiatives, particularly for media relations and internal communications campaigns. All too often, these types of workshops tilt toward the most vocal of participants, or grow paralysed because it turns into a detailed writing exercise. Instead, this workshop uses a variety of small team exercises to lift concepts and potential messages to the surface, so the team democratically can choose the best and most appropriate messages.
Anyone with knowledge, experience or expertise of the topic, particularly those who are fluent with ideas and concepts they want conveyed in the campaign, no matter the audience. Team members may come from any of the following areas:
- Senior management
- Medical education
- Product support
- Operations and logistics
- Research and development
- Human resources
Starting with a review of the message house tool as a basic format and construct, the workshop uses any of the following elements to reach concensus:
- Group discussion
- Small group brainstorms to define the potential areas for messages
- Solo brainwriting exercises
The goal is to come away with a good working draft of the messages, which the communications or marketing teams take away and hone into deliverable messages by the campaign spokespeople.
There is no maximum number of participants, as the workshop often requires a large group of knowledgable people to start the discussion and debate. Most workshops range from 6 to 16 people. Agendas and length vary from 2 to 4 hours.
For More Information
Please contact me here if you’d like to get more information about a workshop, including an initial agenda or estimate, or discuss how the content or materials could be adapted to your organisation.