Skip to content

Message Development

Posts about Message Development focuses on articulating, organising and prioritising what the writer or speaker wants to say, and how to deliver them effectively and memorably. Please use the Search bar to scan for other relevant words or tags.

Communications Equation

How Communications Works, Step by Step (the Communications Equation)

The Communications Equation is an end-to-end sequence that shows how communications actually works, step by step. It’s the best tool by far to determine how your communications should work, and
Read More
Andy EklundBy Andy Eklund
How To Tell If Your Messages Are Right

How To Say The Right Thing

Communications has been my entire career. Most of that time was me doing the communicating, but likely as much time was spent writing messages for someone else to say. To
Read More
Andy EklundBy Andy Eklund

On-Camera Presentation Tips

Many moons ago, tips for improving on-camera appearances were exclusive to people giving media interviews. But thanks to new technologies – hello YouTube, Zoom, podcasts and the like – many
Read More
Andy EklundBy Andy Eklund
Gestures actually help your audience listen better

Gestures: Dramatizing Your Words

This post is #6 in a longer series of articles based on a presentation I gave to the Public Relations Insitute of Australia on “How To Make Your Audience Listen Better.” The Introduction to
Read More
Andy EklundBy Andy Eklund

Presentation Skills: A Strong Speaking Voice

This post is #6 in a longer series of articles based on a presentation I gave to the Public Relations Insitute of Australia on “How To Make Your Audience Listen Better.” The Introduction to
Read More
Andy EklundBy Andy Eklund

How To Prepare a Presentation in Six Questions

From an earlier post –  – I’m adding more detail on how to prepare a presentation in six questions. Notice the word prepare. Many people will find that an unprepared mind will
Read More
Andy EklundBy Andy Eklund

What Makes a Good Communicator Good?

At a client workshop in Seoul (see picture right, many moons ago), I had 14 mid-level managers who were part of a Top Talent group of excellence. Of the six
Read More
Andy EklundBy Andy Eklund

The Rule of 3s in Communications

The Message House Explanation Download It’s one of the oldest rules in communications, simply known as The Rule of 3s. In 1956, psychologist George Miller at Princeton University concluded from
Read More
Andy EklundBy Andy Eklund

Three Types of Audiences

This post is #2 in a longer series of articles based on a presentation I gave to the Public Relations Insitute of Australia on “How To Make Your Audience Listen Better.” The Introduction
Read More
Andy EklundBy Andy Eklund

Get To The Point

This post is #1 in a longer series of articles based on a presentation I gave to the Public Relations Insitute of Australia on “How To Make Your Audience Listen Better.” The
Read More
Andy EklundBy Andy Eklund

Universal Values

Experts believe there are universal values which all people adhere to, no matter their gender, race or culture. The problem of course is finding universal agreement on what goes in
Read More
Andy EklundBy Andy Eklund

COMMUNICATE Topics

SIGN UP FOR UPDATES