An interesting article about an evergreen question: Can creativity be taught? Here’s the rub. The question isn’t answered in this article from FastCompany, but all the same, author Evie Nagy[…]
Successful communications programs of any type have one consistent tool. At the beginning of the program’s development, a team sat down and developed a creative brief. This person might not[…]
The Force Field Analysis is another helpful tool to organise information to extract its insight in advance of a brainstorm. (The earlier discussion was about a SWOT Analysis.) The original[…]
Never underestimate basic information! I thought a post on “the most tired of strategy tools” (thanks to reader Gene) would be ho-hum to people who read my blog. And yet,[…]
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