New Business: 3 Questions To Ask
If there’s one driver common among all agencies, it’s the desire to keep winning new business. But it’s also a difficult balancing act. How do you keep your existing accounts[…]
Category: Strategic Thinking
Posts under Strategic Thinking focus on topics ranging from goal setting to information gathering to positive business outcomes. Some posts compare and contrast the differences between Strategic Thinking and other thinking styles, such as Creative Thinking or Analytical Thinking. Please check the Tabs for other related posts.
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Levels of Problem Knowledge
In his book The Concept of a Problem, Gene Agre defines a problem as “The gap between the current state of affairs and the desired state of affairs.” In other[…]
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How To Write SMART Objectives
First outlined by Peter Drucker in his 1954 book The Practice of Management, the system of SMART objectives is probably the most well-known method for writing objectives. There have been[…]
Creative Briefs
The creative brief is one of the most useful and adaptable tools in business, and not just for people who work in marketing and communications. They’re known by many different[…]
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Organising Information: The Force Field Analysis
Like its sister the SWOT Analysis, the Force Field Analysis is a familiar tool to organise information to extract its insights. The original model was developed in the 1960s by[…]
Analytical Thinking: Between Strategic and Creative Thinking
Analytical thinking is the important “middle step” between strategic thinking and creative thinking.
