Category: Strategic Thinking

I was asked recently by a communications agency in Sydney to answer some questions about the similarities and differences of Strategic and Creative Thinking as they began their annual planning

Here’s how to strengthen your intuition in ten steps. Similar to creativity, intuition is something everyone understands at a basic level because we’ve all felt it. But, when pressed about

At a recent meeting, a senior leader used the words being strategic and being creative in ways that I couldn’t decide if he knew what the words actually meant. Later, when I was

Understanding and articulating the problem (“a less than ideal state”) is a crucial step in creative thinking, but it’s also important to know if you are fixing the cause or

How you look at the problem determines how you solve the problem. If you can’t solve your problem, change your perspective. In a word, it’s called reframing. A frame is

So much creativity – if not business overall – is undestanding the problem enough to be able to eliminate it (and if not get rid of it, then either to

First outlined by George T. Doran in his 1981 article in Management Review, the system of SMART objectives is one of the most well-known method for writing objectives. Yes, there’s

Jump to Instructions Jump to Download The creative brief is one of the most useful and adaptable tools in marketing and communications. Known by different names, the basic idea is this:  one

Jump to Instructions Like its sister the , the Force Field Analysis is a familiar tool to organise information to extract its insights. The original model was developed in the 1960s

Jump to Model and Questions All successful communications initiatives start with strategic communications planning.  The question is which planning system to use? There are as many different planning processes as