The creative brief is one of the most useful and adaptable tools in business, and not just for people who work in marketing and communications. They’re known by many different[…]
Category: Public Relations
Posts under Public Relations focus on the business of PR (such as budgeting), the relationships between clients and agencies, new business generation and professional ethics. More general topics about PR are also found under the category of Communications.
Objectives, strategies, tactics. What’s the difference? If you’ve reached this page, you’re likely joining one of the oldest arguments in planning. Since I hate arguments, I happily provide you the[…]