Brainstorming Alone
By far and away, this is my most popular post – originally titled ‘Solo Creativity.’ Sometimes being part of a crowd helps. Take brainstorms, for example. If you’re feeling less[…]
Category: Problem Solving
Posts under Problem Solving focus on an overall category of understanding as much as possible about the problem, usually by articulating, understanding, framing and repositioning issues.
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The Key to Successful Brainstorms
A few weeks ago, a client asked me to facilitate a brainstorm for a new product launch. Their only caveat was they didn’t want to involve their agency: “They only[…]
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Defining the Problem
Ironically, the problem for many people is the word ‘problem.’ Or rather, defining the problem may be the problem. Quite simply, there’s a lot of definitions. Perhaps the common definition: […]
Problem Solving and the Gordian Knot
Details vary depending upon which ancient Greek storyteller you prefer, but there once was a poor peasant named Gordias who decided to sell his wares from his ox cart in[…]
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How To Write SMART Objectives
First outlined by Peter Drucker in his 1954 book The Practice of Management, the system of SMART objectives is probably the most well-known method for writing objectives. There have been[…]
Creative Briefs
The creative brief is one of the most useful and adaptable tools in business, and not just for people who work in marketing and communications. They’re known by many different[…]
