The step-by-step process of how information becomes ideas – the Information Chain – is one way to define ‘analytical thinking.’ But even that phrase is loosely defined because I often
The word NO is the simplest form of negativity. We’ve heard the word countless times growing up, working in business, dealing with personal issues. But despite how many times we
I love these eight strategies mapped out in How To Cultivate Creativity, by author Tom Kelley (co-founder of IDEO). Simple, spot-on and succinct. Can I add one more? 9. Restrain
A friend who knows how pathological I am about time sent me this quote, which I’ve since learnt is also known as Segal’s Law. “A man with a watch knows
At a recent meeting, a client kept using the words being strategic and being creative in ways that I couldn’t decide if he knew what the words meant. Later on, when I
Understanding and articulating the problem (“a less than ideal state”) is a crucial step in creative thinking, but it’s also important to know if you are ‘fixing’ the cause or
In its purest sense, creativity is problem solving. You have a problem, so you generate ideas to solve the problem. Unfortunately, too often when I ask a team prior to a brainstorm what
As a kid, one of my favourite books was the series Two-Minute Mysteries by Donald Sobol, featuring the unflappable criminologist Dr. Haledjian. Sobol’s other famous books for kids – Encyclopedia
Successful brainstorms are often a contradiction in terms, and in some cases, the contradiction is sometimes between the client and its agency. A few weeks ago, a client asked me