Defining the Problem
Ironically, the problem for many people is the word ‘problem.’ Or rather, defining the problem may be the problem. Quite simply, there’s a lot of definitions. Perhaps the common definition: […]
Category: Creative Process
Posts about different processes, methodologies and systems – both popular and obscure – to inspire and structure creative thinking
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Problem Solving and the Gordian Knot
Details vary depending upon which ancient Greek storyteller you prefer, but there once was a poor peasant named Gordias who decided to sell his wares from his ox cart in[…]
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Understanding The Audience
Once the objective or purpose of the idea has been articulated (Seven Creative Steps and Smart Objectives), the second step of the creative process is to learn and discover something[…]
Seven Creative Steps for Communications
When we first started teaching creativity workshop in 1999 throughout Asia to people in the communications industry, some of the ‘Western’ concepts didn’t have a parallel word in some of the[…]
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Brainstorm Technique: Creative Briefs
Successful communications programs of any type have one consistent tool. At the beginning of the program’s development, a team sat down and developed a creative brief. This person might not[…]
Strategic Communications Planning
All communications programming begins with strategic planning. I’ve worked in enough organisations – either as an employee or a consultant – to know that there are as many different processes[…]
