New Point of View
Here’s a simple and effective brainstorm technique entitled a “New Point of View.” Based on the principles of metaphors (using ideas from one area to solve problems in another), this[…]
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Here’s a simple and effective brainstorm technique entitled a “New Point of View.” Based on the principles of metaphors (using ideas from one area to solve problems in another), this[…]
For those of you who liked the SCAMPER brainstorm technique, here are more details, questions and synonyms for you to try. As always, please let me know how you go with[…]
SCAMPER is one of the simplest, most flexible and adaptable creative exercises for brainstorms.
Laddering is an effective tool to get inside the minds of the target audience, as well as a great springboard prior to brainstorms. Here’s the tool, instructions and a simplified example to get you started.
Negativity is the single biggest reason why brainstorms fail. And, the worst type of negativity is when it’s your own.
You can read reports until your eyes water. But the best way to understand your target audience is to go out and meet them, face to face.