New Point of View
Here’s a simple and effective brainstorm technique entitled a “New Point of View.” Based on the principles of metaphors (using ideas from one area to solve problems in another), this[…]
Category: Creative Thinking and Innovation
Posts under Creative Thinking and Innovation is the largest group, covering a wide range of topics from creative processes, innovation, left brain vs right brain, divergent vs convergent thinking, and tips from creative self-help.
Refer to Analytical and Critical Thinking or Strategic Thinking for context and other ideas.
Refer to Brainstorming for posts specific to brainstorm meetings, including exercises, games and idea generation.
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SCAMPER, Part 2
For those of you who liked the SCAMPER brainstorm technique, here are more details, questions and synonyms for you to try. As always, please let me know how you go with[…]
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SCAMPER, Part 1
SCAMPER is one of the simplest, most flexible and adaptable creative exercises for brainstorms.
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Don’t Be Your Own Worst Creative Enemy
Negativity is the single biggest reason why brainstorms fail. And, the worst type of negativity is when it’s your own.
Empathize With Your Audience
You can read reports until your eyes water. But the best way to understand your target audience is to go out and meet them, face to face.
