As important as demographics, psychographics and values can be to characterise and understand the target audience’s needs and wants, it’s even more important to remember that organisations and their brands,[…]
Category: Creative Thinking and Innovation
Posts under Creative Thinking and Innovation is the largest group, covering a wide range of topics from creative processes, innovation, left brain vs right brain, divergent vs convergent thinking, and tips from creative self-help.
Refer to Brainstorming for posts specific to brainstorm meetings, including exercises, games and idea generation.
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