Levels of Problem Knowledge
In his book The Concept of a Problem, Gene Agre defines a problem as “The gap between the current state of affairs and the desired state of affairs.” In other[…]
Category: Creative Thinking and Innovation
Posts under Creative Thinking and Innovation is the largest group, covering a wide range of topics from creative processes, innovation, left brain vs right brain, divergent vs convergent thinking, and tips from creative self-help.
Refer to Analytical and Critical Thinking or Strategic Thinking for context and other ideas.
Refer to Brainstorming for posts specific to brainstorm meetings, including exercises, games and idea generation.
Finally, don’t forget to check out the Most Popular Tags on the Home Page.
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The World of the End User
As important as demographics, psychographics and values can be to characterise and understand the target audience’s needs and wants, it’s even more important to remember that organisations and their brands,[…]
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What Kills an Idea?
What kills an idea? There are endless ways to murder one. Here are my top 10 criminal acts that I’ve captured over the years running brainstorms. An idea dies because[…]
Creative Briefs
The creative brief is one of the most useful and adaptable tools in business, and not just for people who work in marketing and communications. They’re known by many different[…]
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Strategic Communications Planning
All successful communications initiatives start with strategic communications planning. The question is which planning system to use? In more than 30+ years of my career – either as an employee[…]
