You can’t have a proper conversation about creativity without eventually debating if there’s a useful role for negativity. Two recent brainstorms for the same team demonstrated the issue. I conducted[…]
Category: Creative Thinking and Innovation
Posts under Creative Thinking and Innovation is the largest group, covering a wide range of topics from creative processes, innovation, left brain vs right brain, divergent vs convergent thinking, and tips from creative self-help.
Refer to Brainstorming for posts specific to brainstorm meetings, including exercises, games and idea generation.
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Arguably the most important corporate decision made about an organisation, its brands, products or services is its name. Built upon a strategic direction or a unique selling proposition, a good[…]