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Category: Creativity

Sharp Pain

Five Attributes of a Big Idea

Often it’s hard to define a  until you experience it. Until then – especially in the vicinity of a brainstorm – what are the key attributes of a Big Idea? In
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Being Strategic and Creative At Work

To understand how people were creative at work, I spent time watching and interviewing clients and colleagues approach a typical assignment. It was fascinating because everyone used a different system,
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make an idea

How To Make an Idea: The Master Recipe

Wouldn’t it be wonderful if we had a recipe to make an idea? A recipe is valuable to a cook when preparing a meal. Its preciseness and instructions help prevent
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Best Brainstorming Tips in a Flash

Don’t have time to read a long post on creating ideas? If so, here are my best brainstorming tips, quick-snap. Let’s go!! Get your … … or to give them
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How to Generate Names for Companies, Brands and Products

Arguably the most important decision made by an organisation is its name. As the most visible form of its reputation, a good name … Serves as the foundation for everything the organisation
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How To Break A Creative Block

Sometimes there’s nothing more scary than a blank page. The act of creating – an idea, a thing, a solution – is tough enough, but made worse when we also
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What is a metaphor?

Introduction to Metaphors

Way back in 2006 when I commenced this website, I started with the question “” By comparing the Sydney Harbour Bridge to the wire coat hanger, I used a metaphor
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Can Creativity Be Taught?

An interesting article about an evergreen question: Can creativity be taught? Here’s the rub. The question isn’t answered in this article from FastCompany, but all the same, author Evie Nagy
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What is a Big Idea?

What Is A Big Idea?

It’s one of the most common questions in creativity. What is a Big Idea? Or perhaps more specific, what makes a Big Idea … well, a Big Idea? I often got the question from
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Simple Tips to Be More Creative Every Day

I was asked recently to give a lunch-time talk about creativity to a healthcare communications agency with a completely reasonable question: What are some simple tips to be more creative
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