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Category: Public Relations

How To Tell If Your Messages Are Right

How To Say The Right Thing

Communications has been my entire career. Most of that time was me doing the communicating, but likely as much time was spent writing messages for someone else to say. To
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Fred & Ginger - Partners in Trust and Deed

Expectations between Agencies and Clients

What Clients Should Expect From Its Agency What Agencies Should Expect From Its Clients What Both Parties Should Expect From Easy Other Almost every success – and problem – between
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Good Listening is SAFE

What Good Listeners Do

Good listening is not a passive activity. In truth, good listeners can actually improve the communication dynamic between the Sender and Receiver. That’s why I like this simple device of
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3 Questions to Ask About New Business

This list originally came from a colleague who won 99% of her new business presentations. When I asked why she was so successful, she said there were always three questions
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Levels of Problem Knowledge

So much creativity – if not business overall – is undestanding the problem enough to be able to eliminate it (and if not get rid of it, then either to
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Universal Values

Experts believe there are universal values which all people adhere to, no matter their gender, race or culture. The problem of course is finding universal agreement on what goes in
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Target Audience Universe

Target Audience Universe

One of the first steps in defining, examining and understanding all potential target audiences in advance of a strategy meeting or brainstorm is to organise them into their spheres of
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The Creative Brief

Jump to Instructions Jump to Download The creative brief is one of the most useful and adaptable tools in marketing and communications. Known by different names, the basic idea is this:  one
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Organising Information: The Force Field Analysis

Jump to Instructions Like its sister the , the Force Field Analysis is a familiar tool to organise information to extract its insights. The original model was developed in the 1960s
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Six Questions to Prepare a Presentation

Strategic Communications Planning

Jump to Model and Questions All successful communications initiatives start with strategic communications planning.  The question is which planning system to use? There are as many different planning processes as
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