What Is A Big Idea?
Why do some ideas work, and others don’t? What makes a big idea a – well, a Big Idea? The proper measure of any idea is if it successfully helps to[…]
Category: Brainstorming
Posts under Brainstorming focus specifically on conducting a brainstorm from start to finish, including creative games, imagination exercises and warm-up icebreakers. See Creative Thinking and Innovation for related topics.
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The 90-10 Rule
At your last brainstorm, did you notice that 90% of the ideas were completely useless, but 10% were worthy of more discussion? If so, you’re seeing the intractable rule of[…]
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Lotus Blossom
Created by Yasuo Matsumura, a management consultant working in Japan, the Lotus Blossom may look elaborate, but it’s a simple creative exercise which uses free association to create ideas. This[…]
Oblique Strategies
First published in 1975, Brian Eno and Peter Schmidt recently made a limited edition deck (with new cards) of their Oblique Strategies. The deck, subtitled “Over One Hundred Worthwhile Dilemmas,”[…]
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New Point of View
Here’s a simple and effective brainstorm technique entitled a “New Point of View.” Based on the principles of metaphors (using ideas from one area to solve problems in another), this[…]
Pixar’s 22 Rules of Storytelling, by Emma Coats
Here are Pixar’s 22 Rules of Storytelling by Emma Coats, Pixar’s story artist. This is great stuff – just as relevant for people to use in business presentations as motion[…]
