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Category: Problem Solving

Strategic Thinking vs Creative Thinking

What’s the Difference Between Strategic and Creative Thinking?

I was asked recently by a communications agency in Sydney to answer some questions about the similarities and differences of Strategic and Creative Thinking as they began their annual planning
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What To Do If They Say No

The word NO is the simplest form of negativity. We’ve heard the word countless times growing up, working in business, dealing with personal issues. Despite how many times we get
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Being Strategic vs. Being Creative

At a recent meeting, a senior leader used strategic or creative in ways that I instantly knew he did not know the difference between the two words. Later, when I was alone with our
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perspective of reframing for creativity

Reframing for Better Creativity

Reframing is a creative technique used to shift an initial or existing mindset to be able to look at a situation, problem or idea from a different perspective. If that definition
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Levels of Problem Knowledge

So much creativity – if not business overall – is undestanding the problem enough to be able to eliminate it (and if not get rid of it, then either to
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Point A to Point B

Defining the Problem

Every class I teach, whether it’s about any topic of business or generally about creativity, comes down to one word: the problem. In short, understand the problem, create an idea
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Alexander the Great and his creative solution to the Gordian knot

Problem Solving and the Gordian Knot

Details may vary depending upon which ancient Greek storyteller you prefer, but there once was a poor peasant named Gordias who decided to sell simple wares from his ox cart
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How To Write SMART Objectives

First outlined by George T. Doran in his 1981 article in Management Review, the system of SMART objectives is one of the most well-known method for writing objectives. Yes, there’s
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The Creative Brief

Jump to Instructions Jump to Download The creative brief is one of the most useful and adaptable tools in marketing and communications. Known by different names, the basic idea is this:  one
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Organising Information: The Force Field Analysis

Jump to Instructions Like its sister the SWOT Analysis, the Force Field Analysis is a familiar tool to organise information to extract its insights. The original model was developed in
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