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Category: Creativity

Being Strategic and Creative At Work

To understand how people were creative at work, I spent time watching and interviewing clients and colleagues approach a typical assignment. It was fascinating because everyone used a different system,
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make an idea

How To Make an Idea: The Master Recipe

Wouldn’t it be wonderful if we had a recipe to make an idea? A recipe is valuable to a cook when preparing a meal. Its preciseness and instructions help prevent
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The Important Difference Between Negativity and Criticism in Brainstorming

You can’t have a proper conversation about creativity without eventually debating if there’s a useful role for negativity. Two recent brainstorms for the same team demonstrated the issue. I conducted
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Best Brainstorming Tips in a Flash

Don’t have time to read a long post on creating ideas? If so, here are my best brainstorming tips, quick-snap. Stand up. If no time for a proper brief, gather
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How to Generate Names for Companies, Brands and Products

Arguably the most important corporate decision made about an organisation, its brands, products or services is its name. Built upon a strategic direction or a unique selling proposition, a good
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What If?

The classic creative question – “What if …” – is also a classic way to brainstorm ideas.  It’s a technique with multiple names: I Wish I Want Wishing for Diamonds
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How To Break A Creative Block

Sometimes there’s nothing more scary than a blank page. The act of creating – an idea, a thing, a solution – is tough enough, but made worse when we also
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Mood Boards

Long a favourite of professional designers, mood boards are a curated collection of random images, words and textures brought into focus by a single reference point. They allow designers, creative directors and
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Is The Brainstorm Over?

A great article by Mike Brown from Brainzooming in the USA, this post outlines the 10 signs to look for to know if your brainstorm is finished.  Here’s the link
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Lotus Blossom

Created by Yasuo Matsumura, a management consultant working in Japan, the Lotus Blossom may look elaborate, but it’s a simple creative exercise which uses free association to create ideas. This
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