Make the Invisible Visible
When creativity is invisible, it’s easy for clients and brainstorm sponsors to think it’s simple to do, to believe there’s no real work involved, and worst of all, to underestimate the value of the ideas.
Category: Common Mistakes in Brainstorming
Posts under Common Mistakes in Brainstorming focus on typical and realistic behaviours or mindsets that tend to minimise quality idea generation.
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Stick Your Neck Out
I want to invent the Creative Thermometer to show people that Big Ideas should be red-hot salsa, not high-fibre and tasting of foam-core.
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Let Someone Else Brainstorm For You
When you become too close to the situation, it stalls your creativity. Like a good babysitter, sometimes you need to let someone else take care of your ideas for you.
Don’t Be Your Own Worst Creative Enemy
Negativity is the single biggest reason why brainstorms fail. And, the worst type of negativity is when it’s your own.
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Leverage People’s Differences
People aren’t the same – and that’s a good thing in brainstorming. You want to leverage people’s diversity to create better ideas.
Use Mental Stimuli For Brainstorming
Too often brainstorms lack any sparks to help engage, inspire and ignite the imagination of your participants. Here’s suggestions how to fuel better ideas.
