Skip to content

Category: Strategic Thinking

Strategic Thinking vs Creative Thinking

What’s the Difference Between Strategic and Creative Thinking?

I was asked recently by a communications agency in Sydney to answer some questions about the similarities and differences of Strategic and Creative Thinking as they began their annual planning
Learn More

Stengthen Your Intuition in Ten Steps

Here’s how to strengthen your intuition in ten steps. Similar to creativity, intuition is something everyone understands at a basic level because we’ve all felt it. But, when pressed about
Learn More

The Difference Between Being Strategic vs. Being Creative

At a recent meeting, a senior leader used the words being strategic and being creative in ways that I couldn’t decide if he knew what the words actually meant. Later, when I was
Learn More

Problem Solving the Cause or Effect (Stop It or Mop It)

Understanding and articulating the problem (“a less than ideal state”) is a crucial step in creative thinking, but it’s also important to know if you are fixing the cause or
Learn More


How you look at the problem determines how you solve the problem. If you can’t solve your problem, change your perspective. In a word, it’s called reframing. A frame is
Learn More

Levels of Problem Knowledge

So much creativity – if not business overall – is undestanding the problem enough to be able to eliminate it (and if not get rid of it, then either to
Learn More

How To Write SMART Objectives

First outlined by George T. Doran in his 1981 article in Management Review, the system of SMART objectives is one of the most well-known method for writing objectives. Yes, there’s
Learn More

The Creative Brief

Jump to Instructions Jump to Download The creative brief is one of the most useful and adaptable tools in marketing and communications. Known by different names, the basic idea is this:  one
Learn More

Organising Information: The Force Field Analysis

Jump to Instructions Like its sister the , the Force Field Analysis is a familiar tool to organise information to extract its insights. The original model was developed in the 1960s
Learn More
Six Questions to Prepare a Presentation

Strategic Communications Planning

Jump to Model and Questions All successful communications initiatives start with strategic communications planning.  The question is which planning system to use? There are as many different planning processes as
Learn More