Skip to content

Category: Research & Insights

Listening to Understand vs. Listening to Reply

Listening is arguably one of the most difficult skills in communications, and we’re getting worse at it. In 2006, Dr. Ralph Nichols – who established the first study in the
Learn More

Can Creativity Be Taught?

An interesting article about an evergreen question: Can creativity be taught? Here’s the rub. The question isn’t answered in this article from FastCompany, but all the same, author Evie Nagy
Learn More

Rising Above the Sea of Information

A friend who knows how pathological I am about time sent me this quote, which I’ve since learnt is also known as Segal’s Law. “A man with a watch knows
Learn More

Laddering

Instructions Questions Laddering is a brainstorm technique which analyses the benefits and features of a product, service or issue, and connects those attributes to a target audience’s point-of-view and personal
Learn More

Organising Information: The Force Field Analysis

Like its sister the SWOT Analysis, the Force Field Analysis is a familiar tool to organise information to extract its insights. The original model was developed in the 1960s by German
Learn More

Organising Information: The SWOT Analysis

Here are the comprehensive instructions to develop SWOT analysis, one of the most common tools to sort and analyse information. Credited to Albert Humphrey and his work at the Stanford
Learn More

How Information Becomes Ideas (The Information Chain)

Creativity needs all types of fuel to be ignited, but perhaps none more so than the natural process of moving from information to ideas called the Information Chain. Building from
Learn More